POSM and POSM marketing are quite familiar, but not everyone knows what POSM is. Follow the following article to get some necessary information about POSM.
What is POSM?
What is POSM? POSM is an acronym for Point Of Sales Material. This collection of items to support sales, including items to display and advertise products at retail stores, supermarkets, fairs, and exhibitions such as banners, boxes, and booths goods, posters, standees,…
These publications are placed in many different positions, attracting the eyes of customers, thereby providing basic information about the product, and stimulating shopping demand. It can be said that POSM is a form of marketing, marketing at the point of sale. Currently, POSM and POSM marketing are becoming more and more popular. Many businesses are using them in their business strategies.
POSM is formatted from the perspective of the seller and the buyer.
– From the perspective of the seller: POS (Point Of Sale) is the point of sale. There will be promotional items that sellers use to introduce and market products to shoppers.
– From the perspective of the buyer: POP (Point Of Purchase) is the point of purchase designed for buyers to attract customers to buy products.
So, readers can understand what POSM is. Along with that, it will be recognized that POS and POP have different points depending on the perspective of the seller or the buyer.
The role of POSM in sales activities
POSM is used in marketing campaigns of brands, playing many different roles, specifically:
– Advertising, providing information, increasing brand awareness
POSM contains information that the first use to mention is advertising. The content and messages are designed sophisticatedly, and eye-catching through images and logos, … to help customers quickly grasp basic information such as features, prices, models, and sizes, … Thereby, the business sends the message to customers, contributing to promoting and increasing brand recognition. Customers will quickly receive the message and remember the image of the business.
– Decoration
In addition to providing information and increasing brand awareness, POSM is also used to decorate, beautify, and create accents for the point of sale. With eye-catching and reasonable decoration, the selling point of the business will certainly become prominent and attractive.
– POSM affects customer behavior
POSM Marketing with existing publications, easy to impress, directly with customers. POSM is placed in a crowded location, beautifully designed, and professional will make customers curious and want to learn more about the product. From there, can stimulate the buying behavior of customers.
– POSM in marketing has a reasonable cost and high efficiency
Marketing POSM helps businesses save a lot of money. The cost for the ideation, design, and printing of POSM is a little. Besides, POSM can be reused many times, not wasted, but still bring efficiency and attract customers. Meanwhile, the methods of TVC, events, … are very expensive.
Types of POSM
On the market, there are many types of POSM used in marketing campaigns, not fixed in shape, size, or type. Depending on the needs and purposes of use, businesses can design suitable for the campaign. We often encounter the following types of POSM:
– Posters (Posters): Signs affixed on a flat surface;
– Standee: Flyers, photos are erected, advertising products, campaigns. Standee has many different types such as floor standee, roll standee, cut standee, canvas standee, MDF standee, LED standee, and 3D standee,…
– Sticker: These are small, pretty designs, often used to stick on products.
– Other types of POSM such as Wobbler Tester (Sampling, Sample), LED window screens, Danglers, Showcase Cold,…
You can see details in “What does POSM include? Common types of POSM”
Through this article, we hope that you will better understand what POSM is and grasp some basic information about POSM.
Any questions, please contact us for detailed answers.
