Why are POSM (Point of Sale Materials) important for product advertising?

Why are POSM (Point of Sale Materials) important for product advertising? 1. Attract the attention...

What is POSM? Information you need to know about POSM

POSM and POSM marketing are quite familiar, but not everyone knows what POSM is. Follow...

Distinguish between POSM vs POS display vs POP display

You’ve probably heard about POP displays and POS displays and never really knew the difference between them? Don’t worry — you’re...

The important principles when displaying merchandise

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Points to consider when designing POSM to attract customers

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