Why are POSM (Point of Sale Materials) important for product advertising?
1. Attract the attention of shoppers
One of the main reasons why brands and retailers use POSM is to get the attention of shoppers in-store. Because there are hundreds of options for customers to choose from, brands need to make sure their products catch the eyes of the shoppers right at the point of sale.
2. Highlight promotions with point of sales marketing
Another reason why POSM are important is that they can help you highlight or signal in-store promotions. If you want to increase sales by offering customers a discount or a BOGO deal, then you need the right tools to highlight that offer. If you don’t use point-of-purchase materials then people might not notice your promotion.
3. Increase sales with point of purchase advertising
The ultimate goal for most promotions is to increase sales and POSM materials can help you do just that. Because you attract attention, shoppers will be curious to find out more about your promotion and your product — and increase the likelihood of them buying your product.
4. Differentiate your brand with point of purchase displays
POSM allows you to differentiate your brand. POSM have different shapes and sizes and all of them can include the colors of your brand along with an appropriate message. If you go for a creative approach, POSM will help you remain in the memory of your customers. Of course, depending on the type of POSM you select, you could increase brand awareness or benefit from word-of-mouth marketing.
