{"id":687,"date":"2020-09-24T00:00:16","date_gmt":"2020-09-23T17:00:16","guid":{"rendered":"https:\/\/vinaposm.vn\/?p=687"},"modified":"2024-04-17T18:23:41","modified_gmt":"2024-04-17T11:23:41","slug":"distinguish-between-posm-vs-pos-display-vs-pop-display","status":"publish","type":"post","link":"https:\/\/vinaposm.vn\/en\/distinguish-between-posm-vs-pos-display-vs-pop-display\/","title":{"rendered":"Distinguish between POSM vs POS display vs POP display"},"content":{"rendered":"

You\u2019ve probably heard about\u00a0POP displays<\/strong>\u00a0and\u00a0POS displays<\/strong>\u00a0and never really knew the difference between them?<\/p>\n

Don\u2019t worry\u00a0\u2014\u00a0you\u2019re not alone! It\u2019s pretty hard to distinguish between each other but the proof is in the pudding (or name)!<\/p>\n

POP stands for Point of Purchase display, while POS is an acronym for Point of Sale display.<\/p>\n

Now,\u00a0what\u2019s the difference between point of purchase and point of sale\u00a0<\/strong>you ask?<\/p>\n

Well, a point of purchase (POP) is considered the place where people can purchase products. So any convenience store, grocery store, or brick and mortar shop is considered a point of purchase. The point of sale (POS) is where the actual sale process takes place such as the cashier register. Get it?<\/p>\n

Important!\u00a0Do not confuse the POS device or terminal used for credit card purchases with the POS display. While they can both be found near the cashier, they don\u2019t have anything in common.<\/p>\n

Point of sale and point of purchase displays are both parts of the big family known as POSM. While POP and POS displays are placed in different locations inside a store, both of them are used to promote products and to\u00a0attract customers, hence they are point of sale materials.<\/p>\n

POSM includes the point of sale displays and point of purchase displays. This was the industry classification and an established acronym, although it still is a bit confusing. According to the difference between POS and POP, discussed above, they should in fact be called POPM – Point of Purchase Materials. This is because POP is the larger defining category of where people shop, not the specific POS or cashier where the people buy and pay for the goods.<\/p>\n

When is it best to use POP displays? What about POS displays?<\/h3>\n

Since we\u2019ve established the differences between POP and POS displays, we should shed some light on when it\u2019s best to use each type of display.<\/p>\n

POP displays \/ Point of Purchase displays<\/h4>\n

Point of purchase displays can be used for larger amounts of products. Since they can be placed right at the aisle, you don\u2019t have to worry about the quantity. Also, they are best used for temporary promotions and special deals.<\/p>\n

POS displays \/ Point of Sale displays<\/h4>\n

Since they are placed right next to the cashier, the space is limited. It\u2019s best to use them for promoting smaller products or products that are considered\u00a0impulse purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve probably heard about\u00a0POP displays\u00a0and\u00a0POS displays\u00a0and never really knew the difference between them? Don\u2019t worry\u00a0\u2014\u00a0you\u2019re not alone! It\u2019s pretty hard to distinguish between each other but the proof is in the pudding (or name)! POP stands for Point of Purchase display, while POS is an acronym for Point of Sale display. Now,\u00a0what\u2019s the difference between…<\/p>\n","protected":false},"author":2,"featured_media":810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,117],"tags":[],"_links":{"self":[{"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/posts\/687"}],"collection":[{"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":3,"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":1204,"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/posts\/687\/revisions\/1204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vinaposm.vn\/en\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}